
So what are buyers looking for?
Whether it’s their first purchase of a business or their 10th, buyers are looking for an ongoing income.
Not surprisingly, then, they’ll be attracted by businesses with a proven track record of consistent financial performance with solid/growing revenue and earnings.
Will the buyer be able to see himself/herself in the business?
Let’s follow a prospective buyer; we’ll call him Tom. We’ve met with Tom to assess his skills, interests, financial resources and experience as well as his personal and financial goals. That lets us pre-screen businesses to find the ideal fit. If we do not have it now, we may find it in the near future.
Tom is quite taken with one business in particular — an automotive parts store. Let’s say you’re its owner. Tom’s been tinkering with his own and his friend’s vehicles since his teens so a somewhat-related business is appealing. He manages a call centre so he has a skill set that’s transferable.
The store’s cash flow looks good. It might be enough to give him a decent salary and cover financing payments. But the purchase price is higher than Tom thought it would be. He knows you’re willing to take back a note for part of the cost, but is concerned you’ll want too much for a down payment. He can’t overspend as he needs working capital after the purchase.
He really wants to see the business though. We set that up. We may send him as a mystery shopper.
Preparing for the walk down the business aisle
So now our potential buyer is about to make his first visit to your business. He’s signed a confidentiality agreement and he’s serious. Are the premises clean? Is the equipment well-maintained? Is the inventory current? How do you think he’ll be treated? Remember, first impressions matter.
He’ll want to know more about operations and opportunities:
- Does the business have a wide range of clients/customers or is there a concentration of accounts in any one area? A concentration is a risk.
- What about suppliers? Do you depend on a select few? How long are their contracts for?
- How involved are you, the existing owner? If you’re involved in most every aspect of daily operations, then how will the business function without you?
- Do you have a good operations manual and staff training program?
- Have you protected your intellectual property?
- Are the staff and clients likely to stay?
Buyers need assurances; sellers need to find ways to provide them. Staying on a few months to assist with transition or training is one way to alleviate concerns and help a new owner get acquainted with staff, clients and suppliers.
Back to Tom. He’s still nervous, but wants to make an offer, understanding he can retract it for any reason up to the last day of due diligence.
A business is only worth what a buyer is willing to pay and what a seller is willing to accept
Both parties need to be comfortable with the other’s ability to deliver what is promised. The detailed work of verifying financial and legal matters happens at due diligence. That’s when the lawyers and accountants play key roles. But getting to that point requires give and take on both sides.
In negotiating a business deal there are many things that are important, but none more so than the price and terms.
Tom understands that we’ll need concessions from both sides to arrive at a deal that works for both parties. He may not get the price down by much, given the value it represents in the market and his own need to secure financing.
In most cases buyers will need the seller to take back a note for a portion of the purchase price to be paid off over time. This “vendor take back” bridges more than financing, reassuring buyers that the seller is confident the business will pay for itself, mitigating potential unknown future liabilities and providing assurance that the seller believes this buyer will be successful.
Another part of the price and terms is the all-important down payment. Tom can’t let the down payment take him right out of cash. Even with an immediate cash flow, he’ll need working capital to keep the business going. He’ll also want to keep something aside for the unexpected.
With our help, you and Tom work out the deal. Tom is satisfied he’s getting a good business that will meet his current and future needs. You’re continuing preparations for the next phase of your life, knowing you’re leaving your business in good hands.
Provided nothing takes you and Tom off course at due diligence, we’ll be toasting your success at closing.
If you have questions about anything I covered above, feel free to ask them in the comments section below.
You might want to sign up for Sunbelt’s monthly newsletter to get tips and hints on buying, valuing or selling a small business. You can see a sample here.
Our next post in the “selling a business” series will be on “managing confidentiality”.
So what are buyers looking for?
Whether it’s their first purchase of a business or their 10th, buyers are looking for an ongoing income. Not surprisingly, then, they’ll be attracted by businesses with a proven track record of consistent financial performance with solid/growing revenue and earnings.
Will the buyer be able to see himself/herself in the business?
Let’s follow a prospective buyer; we’ll call him Tom. We’ve met with Tom to assess his skills, interests, financial resources and experience as well as his personal and financial goals. That lets us pre-screen businesses to find the ideal fit. If we do not have it now, we may find it in the near future.
Tom is quite taken with one business in particular — an automotive parts store. Let’s say you’re its owner. Tom’s been tinkering with his own and his friend’s vehicles since his teens so a somewhat-related business is appealing. He manages a call centre so he has a skill set that’s transferable.
The store’s cash flow looks good. It might be enough to give him a decent salary and cover financing payments. But the purchase price is higher than Tom thought it would be. He knows you’re willing to take back a note for part of the cost, but is concerned you’ll want too much for a down payment. He can’t overspend as he needs working capital after the purchase.
He really wants to see the business though. We set that up. We may send him as a mystery shopper.
Preparing for the walk down the business aisle
So now our potential buyer is about to make his first visit to your business. He’s signed a confidentiality agreement and he’s serious. Are the premises clean? Is the equipment well-maintained? Is the inventory current? How do you think he’ll be treated? Remember, first impressions matter.
He’ll want to know more about operations and opportunities:
* Does the business have a wide range of clients/customers or is there a concentration of accounts in any one area? A concentration is a risk.
* What about suppliers? Do you depend on a select few? How long are their contracts for?
* How involved are you, the existing owner? If you’re involved in most every aspect of daily operations, then how will the business function without you?
* Do you have a good operations manual and staff training program?
* Have you protected your intellectual property?
* Are the staff and clients likely to stay?
Buyers need assurances; sellers need to find ways to provide them. Staying on a few months to assist with transition or training is one way to alleviate concerns and help a new owner get acquainted with staff, clients and suppliers.
Back to Tom. He’s still nervous, but wants to make an offer, understanding he can retract it for any reason up to the last day of due diligence.
A business is only worth what a buyer is willing to pay and what a seller is willing to accept
Both parties need to be comfortable with the other’s ability to deliver what is promised. The detailed work of verifying financial and legal matters happens at due diligence. That’s when the lawyers and accountants play key roles. But getting to that point requires give and take on both sides.
In negotiating a business deal there are many things that are important, but none more so than the price and terms.
Tom understands that we’ll need concessions from both sides to arrive at a deal that works for both parties. He may not get the price down by much, given the value it represents in the market and his own need to secure financing.
In most cases buyers will need the seller to take back a note for a portion of the purchase price to be paid off over time. This “vendor take back” bridges more than financing, reassuring buyers that the seller is confident the business will pay for itself, mitigating potential unknown future liabilities and providing assurance that the seller believes this buyer will be successful.
Another part of the price and terms is the all-important down payment. Tom can’t let the down payment take him right out of cash. Even with an immediate cash flow, he’ll need working capital to keep the business going. He’ll also want to keep something aside for the unexpected.
With our help, you and Tom work out the deal. Tom is satisfied he’s getting a good business that will meet his current and future needs. You’re continuing preparations for the next phase of your life, knowing you’re leaving your business in good hands.
Provided nothing takes you and Tom off course at due diligence, we’ll be toasting your success at closing,
Our next post will be “managing confidentiality”.
So what are buyers looking for?
Whether it’s their first purchase of a business or their 10th, buyers are looking for an ongoing income. Not surprisingly, then, they’ll be attracted by businesses with a proven track record of consistent financial performance with solid/growing revenue and earnings.
Will the buyer be able to see himself/herself in the business?
Let’s follow a prospective buyer; we’ll call him Tom. We’ve met with Tom to assess his skills, interests, financial resources and experience as well as his personal and financial goals. That lets us pre-screen businesses to find the ideal fit. If we do not have it now, we may find it in the near future.
Tom is quite taken with one business in particular — an automotive parts store. Let’s say you’re its owner. Tom’s been tinkering with his own and his friend’s vehicles since his teens so a somewhat-related business is appealing. He manages a call centre so he has a skill set that’s transferable.
The store’s cash flow looks good. It might be enough to give him a decent salary and cover financing payments. But the purchase price is higher than Tom thought it would be. He knows you’re willing to take back a note for part of the cost, but is concerned you’ll want too much for a down payment. He can’t overspend as he needs working capital after the purchase.
He really wants to see the business though. We set that up. We may send him as a mystery shopper.
Preparing for the walk down the business aisle
So now our potential buyer is about to make his first visit to your business. He’s signed a confidentiality agreement and he’s serious. Are the premises clean? Is the equipment well-maintained? Is the inventory current? How do you think he’ll be treated? Remember, first impressions matter.
He’ll want to know more about operations and opportunities:
* Does the business have a wide range of clients/customers or is there a concentration of accounts in any one area? A concentration is a risk.
* What about suppliers? Do you depend on a select few? How long are their contracts for?
* How involved are you, the existing owner? If you’re involved in most every aspect of daily operations, then how will the business function without you?
* Do you have a good operations manual and staff training program?
* Have you protected your intellectual property?
* Are the staff and clients likely to stay?
Buyers need assurances; sellers need to find ways to provide them. Staying on a few months to assist with transition or training is one way to alleviate concerns and help a new owner get acquainted with staff, clients and suppliers.
Back to Tom. He’s still nervous, but wants to make an offer, understanding he can retract it for any reason up to the last day of due diligence.
A business is only worth what a buyer is willing to pay and what a seller is willing to accept
Both parties need to be comfortable with the other’s ability to deliver what is promised. The detailed work of verifying financial and legal matters happens at due diligence. That’s when the lawyers and accountants play key roles. But getting to that point requires give and take on both sides.
In negotiating a business deal there are many things that are important, but none more so than the price and terms.
Tom understands that we’ll need concessions from both sides to arrive at a deal that works for both parties. He may not get the price down by much, given the value it represents in the market and his own need to secure financing.
In most cases buyers will need the seller to take back a note for a portion of the purchase price to be paid off over time. This “vendor take back” bridges more than financing, reassuring buyers that the seller is confident the business will pay for itself, mitigating potential unknown future liabilities and providing assurance that the seller believes this buyer will be successful.
Another part of the price and terms is the all-important down payment. Tom can’t let the down payment take him right out of cash. Even with an immediate cash flow, he’ll need working capital to keep the business going. He’ll also want to keep something aside for the unexpected.
With our help, you and Tom work out the deal. Tom is satisfied he’s getting a good business that will meet his current and future needs. You’re continuing preparations for the next phase of your life, knowing you’re leaving your business in good hands.
Provided nothing takes you and Tom off course at due diligence, we’ll be toasting your success at closing,
Our next post will be “managing confidentiality”.
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