Nike’s “just do it” slogan has become part of our popular culture. As business brokers, though, we’d want to add another word: just do it right!
Dealing with and overcoming challenges is almost second nature for most small business owners. They know how to build and run their businesses to make them successful. But they don’t how to sell one.
Buyers are looking for the right business under the right terms and conditions. But the vast majority don’t know what that means. Some 90% have never owned a business before.
Business brokers bring buyers and and sellers together, providing the all-important expertise to bridge the gulf that separates the two “sides”, who start out with opposing goals. It’s the brokers job to understand and match needs, managing the transaction and controlling the process, respecting time lines and channeling the flow of information required to bring the deal to a conclusion that is satisfying to both.
In other words, they know how to do it right!
In Canada, business brokers represent the interests of both seller and buyer. This is known as dual agency. The broker commits to confidentiality, loyalty and full disclosure to both parties simultaneously. It’s the brokers job to be impartial and fair, to get the right questions asked and answered. They act as coaches, guiding and educating both parties throughout the transaction.
These services are provided at no charge to buyers. The broker is engaged and paid on a commission basis by the seller when a business transaction is successfully completed. So the goal is to facilitate a successful transaction that results in both parties being satisfied with the outcome. Continue reading





